Qualitative Stakeholder Market Research

What are payers thinking about your product, or the overall treatment of your product's target disease? Are they planning to apply utilization management techniques such as prior authorization, increased patient cost share, or even non-coverage parameters?

Based on the experience and expertise of consultants at DK Pierce & Associates, we focus on in-depth interviews with payers, providers, and employers in the healthcare environment. We use our knowledge of clinical indications to probe for such findings as:

• how payers make coverage decisions around specific drugs within a given drug class for treatment indication
• what clinical trial endpoints can provide payers with the information to support product positioning for appropriate patient access

We provide a tailored view of how stakeholders may affect an intended strategy, and provide actionable recommendations on our findings to our clients.