Denise Pierce

Denise has more than 30 years of leadership experience in sales, product management, new business development, national accounts, policy management, reimbursement planning and medical economics. This experience was gained in roles with biopharmaceutical and healthcare consulting industries, including Pfizer, Bristol-Myers Squibb, AMGEN, and Covance Health Economics and Outcome Services. She possesses extensive knowledge of hospital inpatient/outpatient and physician office reimbursement systems, having effectively positioned novel drugs, devices, and services with payers in each setting.

Denise’s expertise is in specialty drugs and biologics used in oncology, dialysis, and rare diseases. These drugs often have a higher cost to the healthcare system and subsequently require strong value propositions. She has also successfully created and executed market access plans for novel technologies for age-related macular degeneration, allergy, Alzheimer’s disease and cancer diagnostics. Clients have commented that Denise has a knack for clearly understanding their need to pinpoint strategic recommendations that are executable and that link to specific outcomes.

Denise endeavors to connect various stakeholders such as providers/medical specialty societies, payers, employers and biopharmaceutical companies, to engage in robust conversations that support getting the right treatment to the right patient.

Denise is also a well-known author and speaker on the complexities of patient access in specific disease areas. Examples of societies tapping into Denise’s expertise include:

  • American Society of Clinical Oncology (ASCO)
  • National Renal Administrators Association (NRAA)
  • Medical Group Management Association (MGMA)
  • The Association of Community Cancer Centers (ACCC)
  • The Association of Value-Based Cancer Care (AVBCC)

Denise received her Bachelor of Science degree from Fairleigh Dickinson University in New Jersey.


Emmi is a tenacious little Shih-Tzu. She has many nicknames, including “My Little Six Pack” (indicating that she can handily be carried anywhere, and doesn’t really take up much room) and “Stinkerbelle” (after a walk in the woods through who knows what).

Humans can learn a lot from Emmi – about resilience and never paying attention to disabilities. Emmi was blinded when she was only six years old, literally having one eye “popping” out of her head during a doggie play session, and then the second eye going blind just months later due to a damaged optic nerve. As horrid as this may sound, Emmi hasn’t missed a step over the past five years (well, except if she runs into a wall, or a chair, or another dog). She knows her way around the office, but will definitely play the audience if she thinks someone will give her special attention. I challenge everyone that she knows exactly where she is going, because she can be down the hall and at the front office door in seconds if she hears the UPS truck (and potential treats) coming in the parking lot!

There is no fear inside Emmi – she will approach any animal, big or small, and welcome any human within the vicinity. Other animals also recognize that she is no threat, as they treat her with an interesting acceptance. She loves walks, and is absolutely trusting that I won’t let her crash into a tree as she tears out across the parking lot in a full run. Emmi is just a sweet little fluff ball that never ceases to amaze me how she can make herself at home in any environment, whether known or foreign, and just makes everyone relax a bit when she is around.

Weimaraner/Lab Mix

Morgan is a Weimaraner/lab mix who was rescued in 2009 from a dire situation where he was starved and significantly emaciated at 48 lbs. He couldn’t take in food or water, and my husband and I had to sign waivers when adopting him, as he was not expected to live. Morgan apparently found his forever home, because he is a very healthy 95 lb companion now.

He was named Morgan, as in the Welsh heritage that means he is a brave sailor being brave of heart – which he had to be to survive his difficulties. The name Morgan also comes with a very appropriate character definition, which is to be rebellious and adventurous. Whether sneaking into offices and scoping out trash cans for special treats like an apple core, or running into the woods when I’ve clearly told him not to (and I know he has really good hearing), somehow his big brown eyes and giant nightly hugs let him get away with this.

Morgan LOVES cardboard and is always on hand to help break down a cardboard box, or carry one around on his head, bouncing into walls as he tries to transport his prize. The only thing that might distract him from his cardboard is someone breaking open a banana – his absolute favorite treat (well, really, any food will do).

Morgan loves everyone, and I hope you have the chance to meet him to see that – of course you can REALLY win his heart with a dog treat, and he’ll remember you forever (just ask the UPS man)!


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