By Jennifer Smith
If 2020-2021 has taught us anything, it’s this: life is fragile and fleeting.
And it’s never been more important to focus on what really matters, and to celebrate the good of each and every day.
As we reminisce about last year’s upheaval, we can’t help but also feel grateful. Now only did we as a team survive the craziness, but we thrived. And we were fortunate to be able to celebrate 20 years as a family at DKP.
20 years of…
- Amazing clients
- Sharing knowledge
And most of all, 20 years committed to getting rare disease, gene/cellular therapy, and oncology treatments to those who need them most.
While our vision for becoming the most respected US consulting organization for complex medical conditions hasn’t changed, the way we talk about ourselves has.
Last year, we spent significant time examining the core of who we are as a business and team and the story we tell. We have so many incredible people, clients, and facets to our business, and we wanted to make sure we were putting our brand’s best foot forward as we plan for an exciting future.
To capture in words the way we operate and the way others perceive and experience us, we surveyed past, current, and prospective clients and dug deep internally. Then we engaged the help of trusted professionals to discover and define our brand personality pillars. These pillars make up the foundation of who’ve always been, who we are today, and who we intend to remain, no matter what the world throws at us (take that, 2020!).
DKP Brand Personality Pillars
We understand that snapshots never tell the whole story. We relentlessly pursue knowledge and insights to shine light on the big picture, all the way down to the nitty-gritty. This allows our clients to break through barriers and take action with confidence.
Our clients are facing a volatile market and unique challenges like never before. We’re able to think fast, stay nimble, and provide personalized solutions that help them zig when everyone else is zagging.
When it comes to patient care, time is of the essence. We are seriously passionate about market access, and our clients depend on us having an ear to the ground and delivering results fast.
Relationships are at the heart of everything we do. Not only does our team have an extraordinarily high level of internal collaboration, but we have deep relationships with key industry players, allowing access to invaluable expertise and diverse perspectives.
At DKP, we’re all in. We’re a family of deeply committed, passionate difference-makers who care. We are honored to play a small role in enabling patient access to life-changing treatments, and we take this responsibility seriously (while having a load of fun along the way).
A brand personality isn’t just some fancy marketing label. To us, it represents the heartbeat behind who we are and how we present ourselves to the world. We want our clients, partners, and friends to experience these things about us consistently.
In other words, we want to always make sure we’re walking the walk, as they say, living out our brand personality pillars each and every day as we stay on mission.
We’d love to hear from you! Does this sound like the DKP you know? How have you seen us live out these pillars? What could we do better?